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CHASE Essentials: Broadcast Media Training

  • RUS (30) 402, Birkbeck, University of London 30 Russell Square London, England, WC1B 5DT United Kingdom (map)

with Rachel Shabi: journalist, broadcaster, trainer -

This one day training with award-winning journalist, author and broadcaster, Rachel Shabi is "designed to ensure that the next time you address a live mic or a rolling camera, you’re equipped to get your message across effectively."

Throughout the day you will look at the current media landscape, types of interview, and how best to prepare for an interview; as well as how best to communicate your messages, how to deal with a hostile media environment and how to build a rapport with your audience using body language, tone and style.

You will have the opportunity to then record an interview and watch back with feedback.

Space is very limited so you are encouraged to book quickly.

The course as a whole was very intersting. Rachel is charismatic and engaging - she speaks from experience and immediately engaged the group, from discussing the practical elements to consider before an interview; how to approach the actual interview and to engage with the audience at home (so to speak) rather than getting entangled with the interviewer. The skills we practised can be transferred to other interview situations. Filming our interviews was an excellent practice and our group on the day (30.05) was lovely.
— PREVIOUS ATTENDEE (2018)
Rachel was really down to earth, interesting and a skilled teacher and mentor. Despite my initial anxieties, doing the mock interview and watching it back was actually very helpful and boosted my confidence.
— PREVIOUS ATTENDEE (2018

Schedule:

Morning session (with coffee break)

  • Introduction and goals / challenges

  • Media landscape: how can we use it to work for us; what are the rules of engagement

  • Types of interview: a run through the different kinds of interview and what you should know about each one

  • Preparation: how best to prepare for an interview, from the moment you agree to it, right through to moments before it takes place

  • Intro to messaging and knowing your audience

  • What makes a good interview: we’ll look at some examples and break down why they work

––––­­­­­­­­–––––lunch break–––––––––

Afternoon session (with coffee break)

  • How to communicate key messages, control the framing and stay on message

  • Techniques for mastering media interviews, including backtracking, bridging (we will look at examples of each method)

  • Dealing with a hostile media environment and awkward questions; recovering from awkward answers on air - with good/bad examples

  • Body language, tone and style: how managing these will help build rapport with your audience

  • Recorded mock interviews and the chance to watch back with feedback

  • Look at any issues or questions that have come up during the day

  • Look ahead and wrap up: what can be taken from this session into the workplace


Terms and conditions

The following groups are eligible to attend the training

By registering below you are requesting a place on this training programme or selected sessions that form part of the programme. A member of the CHASE team or the workshop leader will contact you in due course to confirm that a place has been allocated to you.

If you are allocated a place but can no longer attend, please email enquiries@chase.ac.uk so that your place can be reallocated. CHASE training is free to attend and events are often oversubscribed with a waiting list. Failure to notify us of non-attendance in good time (ideally 5 days prior to the workshop/programme) means your place cannot be reallocated and may result in your access to future CHASE training being restricted.